Google Tag Manager

In this article, we will learn how to track conversions with Google Tag Manager. In particular, the action when the user sends his or her contacts details into the contact form or live chat. Usually, the form has a particular class or ID and we will use these attributes as a trigger. If the class and ID are absent, you should ask the programmer to … [Read more...] about Tracking Form Submission with Google Tag Manager

In this article, we’d like to dig deeper into GTM features and, in particular, use the Element Visibility trigger. It allows to detect changes on a particular webpage. For instance with the help of this trigger, you can track the successful form submission, the occurrence of error messages or pop-up windows, and much more. Let’s move to … [Read more...] about How to track Success and Error Messages in Google Tag Manager with Element Visibility Trigger